Gourmet Ice Cream/Frozen Yoghurt Stand/Gelato Stall/Shop

CONCEPT: Gourmet Ice Cream stores appeal to impulse-buying behaviour and thus can do very well in high traffic locations. They also offer novelty appeal compared to other fast-foods that consumers feel jaded with.

Strengths:

• Fresh ingridients
• Different flavors
• Heathy
• Didderent types of serving

Weaknesses:

• A lot of competitors such as "Buskin&Robin's" and others