- A pure monopolist in an industry is a single seller.
It is quite rare for a firm to have a pure monopoly –
except when the industry is state owned and has a legally
protected monopoly position.
- A working monopoly: A working monopoly is any
firm with greater than 25% of the industries' total sales.
- An oligopolistic industry is characterised by the
existence of a few dominant firms, each has market
power and which seeks to protect and improves its
market position over time.
- In a duopoly, the majority of market sales are
taken by two dominant firms.
(Source tutor2u.net)
Also there are some characteristics of a monopoly
such as barriers to entry (patents, branding etc).
Internet Explorer has 80% of the market and
there are a lot of barriers to entry for Google's
Chrome such as advertising and branding. Internet
Explorer has his own well-known brand and it might
be really hard for Chrome to enter to this market and
to compete successfully.
However Google has also well-known brand but not in
the web browser market and I think Google's brand
might compete with Microsoft.
1 comment:
what about the strategies used?
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