Boom for online fashion firm ASOS

a. Possible reasons for the success of ASOS.

I think this business is successful because

they have unique selling point. It is really

good idea to sell clothes of designs worn by celebrities

because demand for them is really high. Also this business

has really good advertisement because everybody can see

this clothes on celebrities and they can pay any amount of

money just to have clothes of their idol. Another possible

reason for the success of ASOS is that this business in a

niche market so there are not a lot of competitors.

b. Who the main competitors are?

The main competitors of this business might be famous

brands such as D&G, Versace, Gucci, Louis Vuitton etc.

Some celebrities prefer to buy their clothes from this brands

so they might be the main competitors.

c. Strengths/weaknesses of their products.

The main strengths of this business that they have

advertisement from celebrities and it is quite cheap clothes.

Also you can buy it on Internet. Weaknesses might be

that it will be hard to get clothes and get exactly right

sizes.

d. What steps can they take to ensure continued success?

I think they should advertise it more all over the Internet,

maybe give some discounts and organise sales.