Monday, 10 November 2008

Sunscreen vending machines


Concept:
If situated near a popular beach, this automated
sunscreen and tanning mist vending machine/booth
should do extremely well.

Strengths:


  • People don't need to take their bottles of suncare cream and they will use this machine.

  • Can locate near to famous beaches, golf clubs, hotels etc.

  • It doesn't need any staff

  • It is easy to use vending machine

  • Early adopter. It is a new idea

Weaknesses:



  • Quality of product. There are different types of suncare creams and people may prefer their own creams.

  • It is not cheap. For example in the beach people need to use cream not just once. They will need it immediately after swimming. So they will use it at least 4-5 times therefore it is not as cheap as buying a bottle of suncare cream.

Cadbury's gorilla



Cadbury's gorilla becomes one of the most
famous advertisements in the UK.
I think that it is really nice advertisement
which I will definetely watch and interested in it.
So what makes this video so famous?
First of all I think it is really good
idea to make gorilla as a main character. He looks
like real one and everything especially his face
and eyes looks like real gorilla's.
The second thing that makes this advertisement
so famous is the music. Last year's soundtrack
was In The Air Tonight by Phil Collins, the reworked
version features Bonnie Tyler's classic 1980s hit
Total Eclipse of the Heart.
However even ifhis advertisement was really famous
it doesn't affected on Cadbury's sales because
Cadbury's is quite famous.
The original advertisement won the Film Grand
Prix at the prestigious Cannes Lions International
Advertising Festival in June.

Friday, 7 November 2008

My website!

I've created my first website =)
http://aidana.synthasite.com/

Tuesday, 4 November 2008

Ice Cream Vending Machine


Concept: A clever Massachusetts firm have created
an ice-cream vending machine capable of offering up
to 12 flavours and 6 mix-ins at once. Yum.


Strengths:
  • Can locate anywhere

  • Good quality of a product

  • A lot of flavours of ice-creams

  • Natural ingridients

  • Cheap

  • Don't need any staff

Weaknesses:


  • I don't see any weaknesses. I think it is such a good idea!

Monday, 3 November 2008

Mohamed El-Erian


Mohamed El-Erian was born in 1958. He is a
famous economist. He got bachelor's and master's
degrees in Cambridge University and a second
master's and doctorate from Oxford University in
England. He speaks in Arabic, French and English
languages.

He heads up Harvard University’s $30 billion
endowment and also he is co-CEO of The Pacific
Investment Management Company (PIMCO).
PIMCO is one of the leading global investment
management firms, with over $500 billion of
assets under management.

He joined PIMCO in May 1999, after working
at Salomon Smith Barney/Citibank in London,
where he was a managing director. El-Erian
also has worked with the IMF for 15 years,
having joined the institution in 1983 through the
"Economist Program."

El-Erian was a subject of important newspaper
articles such as Barron's, Bloomberg, BusinessWeek,
Dow Jones Newswire, Euromoney, Fortune, Latin
Finance, and the Wall Street Journal.


Also Mohamed El-Erian is a member of the International
Center for Research on Women, the Peterson Institute
for International Economics, the US Threasury Borrowing
Advisory Committee, the International Monetary Fund's
Capital Markets Consultative Group and a lot of another
organisations.

Now I would like to talk about the famous book which
is called `When markets collide` written by Mohamed
El-Erian. This book was published in May of 2008.
The main idea of this book is that we can see significant
changes in the structure and flow of global capital markets
and that investors should know if they are to be successful.
Mohamed El-Erian gives in this book quite important
advices such as how to explain the markets, benefit from
global economic change and navigate the risks. This book
is the best book for investors and policy makers around
the world.

In this book Mohamed El-Erian presents some imortants
ideas such as emerging markets are seeing increased internal
demand and its growth leads to higher inflationary pressure
for the U.S., and the ideal allocations to U.S. equities
are diminishing.
Mohamed El-Erian is world's leading economists and his works
are vry important in economics.