Thursday, 9 October 2008

Economics. Market in action

Today I've read the book which is called 'Economics. Marketing in Action'. It is quite interesting and useful book but everything that I've read we have already discussed in class. So there is my review of this book.
Content guidance.
  • The reasons for individuals, organisations and societies having to make choices.

The hersh fact that there are not enough resources to satisfy people's demands means that choices must be made. Consumers make choices that determine what is made by producers. This unit requires you to study the market as a system for allocating scarce resources to the production of goods and services.

  • Competitive markets and how they work.

This requires you to understand the outcomes that result from the response of consumers and producers to changes in price.

  • Market failure and government intervention. This considers the causes and consequences of why market may not work efficiently, including the market failures of externalities, public goods, merit goods, demerit goods and information failures. This part of the unit considers the ways government pursue their economic , social and distributional objectives to intervene and correct market failure through taxation, subsidies, price controls, state provision, regulation , information, provision and competition policy.

  1. Opportunity cost is a measure of production or consumption in terms of the lost option or the forgone alternative. (The Next Best Alternative).

    Factors of production:

    • Land - the free gifts of nature
    • Labour - the people involved in the production of goods and services.
    • Capital - prodeced means of production
    • Enterprise - the ability to being together all the factors of production in an efficient and profitable way.
  2. In an economy based upon a market system, consumers and producers interact in a market place. Consumer Surplus is money consumers are willing to pay to obtain a product but do not have to because they can demand all they want at one price. Producer Surplus is money received by producers over and above the minimum required to bring forth that supply of the product.
  • more or less supplied or demanded at the same price is a SHIFT!
  • more or less supplied or demanded at the different prices is a MOVEMENT!

Elasticity formula identifies the responsiveness of demand or supply to a change in price: PED or PES.

XED - measure the relationship between the change in price of one product and the quantity demanded of another product.

YED - measure the relationship between changes in income and quantity demanded.

Allocating efficiency means allocating goods to consumers such that their wants are satisfied in the possible way.

Market failure.

Private costs - costs incurred solely by the decision-makers.

External costs- incurred by third parties.

Social costs - total cost to society measured by adding together both private and external costs.

Private benefits - incurred solely by the decision-makers.

External benefits- incurred by third parties.

Social benefits - total benefits to society measured by adding together both private and external benefits.

Externalities and public goods.

Externalities - spill-over - third party effects.

An externality occurs if a third party (someone not directly involved) is effected by the decisions and actions of others. There are 2 types of externality: positive and negative.

Negative externalities is said to exist when the action of one person or firm imposes a cost on to a third party. This cost is known as an external cost.

Positive externalities is said to exist when the action of one person or firn benefits a third party. This benefit is known as an external benefit.

Public goods.

  • non-rival - conscemption by one person doesn't diminish the amout of the good that is available for other consumers.
  • non-excludable - once the good is provided for just one person it is impossible to prevent any other person from benefiting from the good.

Quasi - public goods.

Lies between these 2 extremes: it has characteristics that will some of the time - though not always - lead it to be close to a public good. Examples: national parks, beaches.

Information failures and merit gods.

Information failures. Markets will fail if consumers and producers do not have access to this perfect information.

Merit goods - one that is better for an individual than the person who consumers the good may realise.

Demerit goods is one that is worse for the individual than the person who consumes the good realises.

Methods of government intervention in markets.

Methods of intervention:

  • regulation
  • financial intervention (tax and subsidy)
  • state production
  • income/other transfers:
  1. income - pay cash benefits to families on low income
  2. in-kind - free goods and services to poor families.

Information failures

  • provision of information - helps consumer make an informed choice
  • controls and regulation
  • financial intervention (tax, subsidy)

Redistribution issues

  • redistributive taxation - high % tax from the rich
  • redistributive social security payments
  • benefits paid in kind
  • subsidy of essential goods - make up a large proportion of a poor person's income but a relatively small part of a rich person's income.

Tuesday, 7 October 2008

Monday, 6 October 2008

Novelty/Fancy Dress Costumes for Kids (Online/Market Stall Sales)


CONCEPT: As mentioned in several new small business entries here, those ventures that can appeal to impulse buying spontaneity - especially with children - are usually on to a winning entrepreneurial formula. Look at coin operated gumball machines, an ancient technology, but
still profitable in 2008/9. Here, we are tapping into children’s love of costumes and fancy dress, especially through a market stall where children can see, touch, and try on dazzling costumes.

Strengths:


  • Fun

  • Pester Power

  • Don't need any location or staff, we can sell it on Internet;

Weaknesses:



  • Can sell it only on special carnavals such as Halloween or New Year

Philosophy

Today we discussed the philosopher's fundamental question: : "Who am I?"
The three centres: mind, heart and body, maintained in harmony by reason.
It was quite interesting. We discussed some questions such as "What is the love?"
Our teacher said that love is everywhere, in everything, in everybody. But is it true?
Next question is "What is the Truth?" Our teacher said that the Truth is something
that doesn't change. Love is the Truth. But does love not change? I think that Love
may change in time...
We should live in a present, not in the past or future. But does it mean that we
shouldn't have any dream? Yes, we should. So it's really difficult to understand
how we can live only in present....
The next interesting thing is "What exactly we want?" Sometimes it's really difficult to decide what we really want. We can dream about something but when we reach our dreams,
we don't enjoy it all. We just realise that it's not something that we really want...
So it's easier to do not think about it a lot.
So it is my opinion about abot today's lesson.

Sunday, 5 October 2008

Waterless Urinal


Concept: ZeroFlush is a waterless urinal that - according to the manufacturer - can save over 150,000 litres of fresh water per year/per urinal. In a world running short of resources like water, products like this one have an obvious market.

Strengths:


  • save water

  • low bacteria levels in a waterless environment provide a superior hygiene solution.

  • can sell it in a big stores or on the Internet, so don't need location.

  • early adopter

Weaknesses:



  • high price

The Instant Internet Income

I've seen a DVD about The Instant Internet Income.
It's quite interesting. It tells about how we can do a business on Internet.
For example we can sell e-books.
At first, we should think what about we want to write a book. It can be
anything. For example Fishing. If you can't write a book, you can find a ghostwriter,
who will write it for you for peanuts.
Secondly, we should find a market. Look for relatively large groups of people
who are passionate about something to the point of irrationality, who spend money.
And then find as much information as it possible about market you've chosen.
How to find an information? Look at magazine, keep your ears open - talk to any
fanatics you come across.
Look for conventions, clubs and associations, watch TV and look for "crazy" people.
And finally we can advertise it on Google, for example.